Apple iPhone “Haystack” commercial music, the truck, and more!

Apple is out with a new ad playing off the well-known phrase: “it’s like finding a needle in a haystack.” For this commercial, though, it’s not a needle the rancher is looking for, it’s his iPhone 12. Take a look…

The song. The soundtrack to this ad is “Searching (For Someone Like You)” by Kitty Wells. This song was on radios in 1956, over half a century before the iPhone was released to the public (2007). Here is the full track…

Unrealistic. The ad has a short amount of time to convey it’s message but in the real world, no one finds their phone on the first try. The rancher reaching into the haystack and finding his phone this quickly would NEVER happen in real life. Secondly, who has a phone without a case? Especially a phone that costs nearly $1,000.

Connection. The ability to use your Apple watch to find your iPhone as seen in this ad works with the iPhone 12 and Apple watch series 6. Other models of each device can be used, but might require a third party app for a “find my phone” feature.

The ride. Based on the wood paneling on the interior door, and the steering wheel style, this looks to be a 1982 Ford F-150 pick-up truck.

Do you like the ad? What would you do different to convey the message of easily finding your phone when it’s lost?

Thanks for stopping by!

-Out of the Wilderness

Announcer who always says “Bang!” during NBA Finals

I recently watched a few minutes of the NBA Finals. With six minutes left in this particular game, the Phoenix Suns were winning by about 10 points. From what I could tell, they had been dominating the whole game so there wasn’t much drama happening.

Maybe it was because my heart wasn’t in it (I haven’t cared about the NBA since the Sacramento Kings of ’99), but it was clear the announcers were trying to create tension and excitement where there wasn’t any (unless you are a Suns fan, I guess?).

To set up the situation… and using sports comparisons… think of a football game when there are just seconds left and the quarter back heaves a game winning touchdown. The crowd goes wild! The announcers shriek with disbelief. Or in a baseball game, the batter hits a walk-off home run in the bottom of the 9th. It can be mayhem when something like this happens.

This NBA game? Not anywhere close to that. The Suns were up by 10 points, remember that… they dribble down and take a shot. They miss. Offensive rebound and they take another shot and miss. Talk about disappointing, right? But they’re up by 10 with minutes to go, so there isn’t really any drama. After that last missed shot, they get the rebound AGAIN (does anybody in the NBA play defense anymore??) and take a 3-point shot. Finally, it goes in. The announcer, Mike Breen, exclaims, “Bang!” like the Suns had just made a game-winning shot. Umm, they JUST missed 2 shots before that so calm down there mister. It felt weird in that moment to have such excitement for a made shot by a team that just missed a couple, and they’re already winning by a lot. I laughed and was very annoyed.

I’m not trying to poo-poo the league or Mike Breen, but call a spade a spade. The game was already over. His “bang” was so out of place.

Here’s Mike delivering his signature line in games where it actually makes sense…

How’s THAT for an nit-picky examination of the NBA Finals? If everything goes well for me this week, I won’t have to suffer by watching the rest of the series… because, let’s face it, no team could pass and shoot like the ’99 Kings.

Vlade Divac sets a pick and dramatically flops to the ground, Jason Williams behind the back pass to Chris Webber, slam dunk… BANG!

-Out of the Wilderness

Photos of An Abandoned Church Building

I have passed this church a handful of times on the way to visit family in Florida. It’s located near the Florida / Alabama border and recently I took the time to stop and snap a few photos. Check out this Google streetview for the spooky area where this church is located.

(ps. find a few of these on FineArtAmerica so you can decorate your home with big photo prints!)

When I was able to check out the photos on my computer, I noticed some of them need a bit of editing. I’m not the best editor so I value the practice. Check out the before (left) and after (right) of these photos. Can you spot the differences?

Thanks for stopping by !

-Out of the Wilderness

Allstate’s “Parking Garage” Down Commercial – The Music, Garage, and More!

Allstate called on the talents of duo Marian Hill as the soundtrack to their latest ad. The song is called “Down,” fitting for a commercial featuring a car going down a parking garage ramp. And how about that beautiful garage? Take a look at the ad here.

This eye-catching garage is in Los Angeles. More specifically, 808 S Olive Street.

This unique garage is also featured on a travel guide listing the 19 best places to photograph in LA.

Here is the full track from Marian Hill.

What do you think of the integration of this song in the ad? How about the use of the recognizable spiral/round parking garage exit ramp? Chime in below!

-Out of the Wilderness

Birds Aren’t Real

As much as I love birds, I was shocked and downright disappointed to find out they aren’t real. From the beautiful cardinals, to pelicans, and eagles, they are just intricately designed drones.

The government has harnessed the power, versatility, and coverage of birds to spy on people. Take a look at a diagram that shows the breakdown of how the bird drones are engineered.

image courtesy of this legit website

That’s a diagram, so it must be real. The next time you see a bunch of birds standing on an electrical wire over a road, remember that they’re not just hanging out. They’re charging.

They’re also watching, so go the speed limit and don’t run red lights!

-Out of the Wilderness