The KIA K4 “Like the Way You Look” Commercial – The Song and More

*The full song has finally been released on streaming platforms, click here for more*

Man walks backwards up the steps. This sounds like the beginning of a riddle but it’s actually just part of KIA’s commercial for the brand new K4 sports car. I don’t know who KIA hired to design their latest models but as the cliché saying goes– they deserve a raise. The KIAs are looking sharp! Even if their updated logo is crooked. Take a look at the ad (which is also really done well) then scroll down for information about the song…


BTS. The ad was shot in Vancouver, Canada. KIA posted a teaser clip from the shoot. This was before the ad came out… kinda cool to see a glimpse into what goes into an ad and I can tell you from experience: Even though the commercial is 30 seconds, it took at least 12 hours to shoot. That’s just how it goes.


The Music. The song used in the ad is an original composition for KIA. It was created by Soundtree Music with offices in LA and London. Full track here. Credits of the track:

Composers: Daniel Phillip Eppel, Ross Finck, Rudolph Wilemse, Peter Raeburn, John Mourounas
Additional Music Production: Luke Fabia
Soundtree Producers: Shirley Chung, Colin Hickson
Soundtree Creative Director: Peter Raeburn


-Out of the Wilderness

Macy’s Fall Favorites Commercial – The Song That’s NOT by the Lumineers

We’ve been in the fall season for nearly a month now and I don’t know about you, but I’ve had the little space heater pointed directly at my feet for the last 3 afternoons. Yeah, I’m that unashamed to admit on the internet that I get cold feet (literally……………… and probably figuratively). Macy’s has a new ad embracing autumn in all its red, orange, and brown glory. Check out the ad then scroll down for more.


The Song. The song in the commercial is not by The Lumineers, I was wrong thinking this the first time I saw the ad. It’s called “Who You Share It With” released in 2023 by Layup. It’s a great choice of song with it’s warm and cozy sound, the message right in line with this time of year– being with family around a bonfire, watching your favorite football teams lose, and then of course, Thanksgiving with the relatives who always talk about politics.

Memories are made this season and Macy’s wants you to look good while you do it. What do you think about the commercial? Chime in below…

-Out of the Wilderness

Florida State Sucks at Football and I’m Here For It

It’s like hoping that partner you broke up with never finds love again. Hi. I’m a graduate from Florida State University and in 2014 we had a baaaaaad breakup. It’s kind of hard to believe it’s already been a decade. Some people *ahem my family cough, cough!!!* think it’s trivial and immature but I felt so slighted when the school updated the logo. The reason given was that Nike claimed the one being used at that time was too difficult to manufacture on clothing and whatnot. I believe with all my being that the logo change revealed a lot about the university (and Nike) and it was actually about money. From then on, I disavowed all things Seminole. So what do my nieces do when they graduate high school? Of course they went to FSU! I was hoping they’d pick a different school so I could start aligning my loyalties with whichever other one they picked.

So fast forward to the 2023 season and FSU is somehow good at football again. I was a little perplexed because just from proximity to so many FSU football fans (my family) I learned about some of the players and of course I want all players to succeed at that level. I love when athletes work hard, when they’re good people, and they achieve higher success. The team went undefeated in the regular season, got mistreated by the playoff selection committee, and went through a summer of change– players leaving for the NFL and new players joining the team.

Now, in 2024, they suck again and I can’t really share how thrilled I am with anyone (unless I want to be excommunicated from the family farm) so here I am… sharing it with you the reader. The football team is literally terrible this year. There are a number of reasons and a lot of blame is going towards the new quarterback who has a last name no one can say or spell. FSU fans might as well stop trying because I’m sure he’ll be gone once the last whistle is blown.

Like the lyrics go in the Elvis song “Where Did They Go, Lord”…

The heart that’s within me isn’t bitter, it’s just empty.

Maybe soon I’ll have another team to root for. I still have a couple of nieces who haven’t verbally committed to a school yet and one nephew who is at a very impressionable age. This Christmas he *might* be getting some University of Tennessee gear from his favorite uncle.

-Out of the Wilderness

Who’s the Couple in the Scotty McCreery “Fall of Summer” Video? Answers Here!

Fall is upon us and you know what that means. A bunch of summer loverships coming to an end. OK, maybe that’s not true but movies and music sometimes center around the idea that when summer ends, so does the kissing. One of the best movies (and I’ll fight you about this) illustrating this is The Notebook and one of the best country songs about summer love is Kenny Chesney’s “Anything But Mine.” I still don’t know… does he really say “there’s so many things I want to do to you…” or should it be ‘with you’…?🤔

I digress. Adding a track to a long list of seasonal songs, along with a video that actually enhances the song, is Scotty McCreery with his take on a beachy break-up, “Fall of Summer.” Take a look then scroll down for more…


The Couple. Starring in the video is actress Daphne Shears (@DaphneVShears) and her model boyfriend Tyler Hayek (@TylerHayek). The video was shot in Topsail, North Carolina and Galveston, Texas and it could all be a Hallmark movie, right? Great looking couple, great location (not Canada, sorry Hallmark), and I’m sure someone could come up with an interesting storyline.

[from Daphne’s Instagram]

The NC State Version. Part of the lyrics keep the college reference general– And I said you oughta come see me at state— but Scotty made a version specifically for a college in North Carolina (a state where some of the video was shot, incidentally). Open up Spotify to hear the version where he namedrops NC State. Go Wolfpack. Hoowwwwllll!!!


What do you think about the video? Chime in below!

-Out of the Wilderness

Triathlon Injury – A Recovery Update of the Horizontal Mattress

If you want the backstory of today’s post, check out part 1 and part 2 and I should warn you, there are some gnarly pictures of a cycling injury where my leg got some lacerations. It could’ve been worse (doesn’t everybody say that?) but as I look back at those pics now, gosh it was gross! With that being said, Doctor Price and the nursing staff at Gulf Breeze Hospital did an incredible job with the cleaning of the wounds and the horizontal mattress stitches (2024’s medical term of the year– “horizontal mattress”). Just check out how the healing looks 10 days later.


I’ve increased my activities while still being cautious to let the tender area heal properly without me complicated things. In other words, I haven’t swam, biked, or run since the triathlon (oh, here’s a secret third post about the triathlon) but I’m sitting on ‘go’… as soon as one of these things happen: 1) a doctor clears me to exercise again, 2) I have to run from a zombie, or 3) I accidentally do a full workout of squats, lunges, jump rope, and calf raises… accidentally of course.


To sum up, the recovery is going well. I wasn’t sure I’d be out for 10 to 15 days but it looks like that’s the case. But soon I’ll be back into the routine of working out regularly, Tuesday morning intervals, and running (just for fun, not the zombie thing).

-Out of the Wilderness