
-Out of the Wilderness
Posting daily at 1pm central about all kinds of things. One day it's dating, the next it's TV commercials. I hope you're entertained. Professional photos on SmugMug – https://benwilder.smugmug.com
As Easter is upon us, I thought about what Peter, who ran this far to the tomb after hearing Jesus was no longer in it, would say if it were recent decades. With mixed feelings of confusion, doubt, and maybe excitement and wonder, here are a few guesses for each decade.
1950s…

1960s…

1970s…

1980s…

1990s…

2000s…

2010s…

2020s…

Thanks for stopping by!
-Out of the Wilderness
I’m trying to figure out where to start this story because I could go all the way back to the day I was born, or many years later on the day I signed up for a Sony credit card, perhaps the day my dad graduated from the Coast Guard Academy? There are so many elements that went into a contest Sony was having for it’s Sony credit card holders, all of which worked together to propel my dad and I to a win in a contest late in 2020. Plus, it wouldn’t have happened without people voting, so for my friends and everyone else who voted, thank you!
The backstory. Sony put together a contest for it’s credit card holders. We were to show photos from years earlier being recreated in the same way. So here is the photos I submitted for that.


Much like any contest I enter, I didn’t expect to win. Much like everyone in the entire world, I feel like I never win any of these contests, except I remember one in college where in a random drawing I scored two tickets to an Alan Jackson concert. That was over 20 years ago, so his opening act– LeeAnn Rimes — must’ve been, what, 3 years old? 🙂
Anyway, after I submitted the photos I went on about my life, never expecting anything to come from it. Weeks later I thought to check on it and logged into my account.

The first surprise. Wait, what? My dad and I are winning????? I hadn’t told a soul about it, except for telling family I was entering it… so who was voting? Once I saw we were winning in the voters poll, I started to believe we had a chance.
The competition was scheduled to announce a winner sometime around November 3rd (if memory serves me correctly?). That day came and went with no email from Sony. I thought, “Well, at least we tried.” Weeks went by and I truly believed it was over. I mean, they were notifying the winner the first week of November and even by late November I had no email from Sony. It was over, so I thought.
Then it happened. “You’ve got mail.” I checked my email and my inbox included a congratulations from Sony that our photos won! Crazy. I was so happy!
The second surprise. Then I had to figure out when and how to surprise my dad with the news. I love surprises so I thought it would be fun to use the new camera to take a photo, then print it out, frame it, and give it to my parents.
So long story short, I think I got the camera in early January and the challenge was on: Find something to photograph to give to my Mom and Dad. I’m a classic overthinker so it took a while to come up with something but finally an idea came to me in the middle of the night. So here is the photo I framed for my dad, and a second one because I just couldn’t decide on one or the other.


The middle of the night phrase that inspired the drum set cymbal was a play off the well-known phrase, “They march to the beat of their own drum,” so the theme and message was thankfulness that my parents have been the drum beat and melody our family has marched to for so long. Plus, my dad is a heck of a drummer!
I’m sure I’ll write more about the camera, but I wanted to share the story of how it all came about, and how awesome it is to be able to use this camera. I’ve liked Sony for a long, long time (check here for a post about that), so using this camera for the first half of 2021 has been a real treat.
To wrap up, I’ll include a few of my favorite photos and a way you can even have some in your home. Just click FineArtAmerica to see artwork available right this very second. I’m adding more all the time so check back when you’re bored or need a break from work, but then get back to work, mmk?







For those who voted, whoever you are, thank you! And thank you for stopping by my blog site today.
-Out of the Wilderness
Warning: this song WILL get stuck in your head. You’ve been warned. SKYRIZI seems to have hit a home run with their jingle for medication treating psoriasis. You need a prescription for the meds, but not for the beats. Listen to their original ad…
While millenial cliché phrases like, “Nothing is everything,” annoy me like nothing (or everything?) else, I guess I can admit the song is upbeat and catchy. I literally catch myself singing it random times during the day. The singer is Miranda Cosgrove.
Now they’re back in a whole new genre! Isn’t it so like pop music to go country!? I’m looking at you Post Malone. SKYRIZI is riding the trend with another ad featuring the same song, but with a country twang.
UPDATE: Thanks to keen viewers/listeners, comments below point out the singer is Bill Champlin (unconfirmed so far). Can anyone confirm this?
What do you think of this country and western ad? Is it as catchy as the original? Is nothing actually everything? Chime in below!
-Out of the Wilderness
I was going to write about these two ads separately but it seems my feelings for the Powerade ads matches the mixed reviews for the Liberty Mutual ads. Before we get into it, here are both commercials.
Powerade. When I first saw one of these ads (because there are a series of ads in the campaign), I was immediately confused. Why, you ask? As you see in the ad above, a purchaser of the drink is advised to buy the bottle with your number on it. The message: this drink gives the wearer of that number power to win. But the commercials I watched on TV had a completely different message. Those ads recommended buying drinks with the number of your opponent on it. The message: This drink gives you the power to overcome the wearer of that number.
It’s odd that I can’t find any of those ads, did they take them down? Now the only ads I can find online promote the message of buying the bottle that has your number on it. Mixed messages make for a messy ad campaign, Powerade.
Is this series of ads too specific? What if a middle-aged woman, with no jersey number, wants to buy a Powerade simply because she likes the flavor? Or a dad wants to buy one with his child’s number on it but that number isn’t in supermarket cooler?
Liberty Mutual. Liberty has a series of ads at this location, with the Statue of Liberty in the background. Some are funny. Most are just outright hilarious, and that seems to be a trend with insurance ads these days. Just take a look at any ad from GEICO or Progressive. This “wet teddy bear” ad leans more towards odd and outrageous which some people will appreciate. Others, though, not so much. Is there a punchline? No. The humor is meant to be in the random use of teddy bears doused with water.
Did you laugh at this one? Or just think it was an attempt at humor that missed the mark? More importantly, would you buy a wet teddy bear if you were hungry enough?
Thanks for stopping by!
-Out of the Wilderness