The New Copilot Commercial – The Music and More

This commercial has Super Bowl written all over it… which is good… because it’s a “Big Game” commercial. That is, according to Microsoft’s title on YouTube. Will it air during the Super Bowl, who knows? But we have it now and if you’re like me, Copilot is about as familiar as the mole you just found on your back yesterday. Here’s the ad from the new AI offering from Microsoft… then scroll down for more info!

The Music. The non-AI generated song for this commercial is called “Watch Me” by The Phantoms from 2016. Here’s the full track and be sure to check them out on their YouTube page while you’re there.

Artificial Intelligence is a whole new world, right? I guess it will be used mostly for good things, but just like everything else, it’ll be perverted, too. To be honest, I wonder if we’ll look back and say, “That’s when the world started to spiral down to total chaos.” Who am I kidding? Chaos started years go. I guess if the world’s going to Hell, maybe AI is the hand basket.

Geez, this got dark quick! But hey, hope 2024 is going well for you so far. Check out a few of my previous posts like training for a duathlon, my 7 favorite guitar riffs, and the day I learned that pass interference is really catch interference. Speaking of the Super Bowl and all.

-Out of the Wilderness

Zach Bryan “Nine Ball” Video – The Location, the Actors, and More!

Fresh off a Grammy Award win for his duo performance with Kacey Musgraves (if you’re tired of modern pop country you’ll love the duet, check it here), Zach Bryan has a brand new music video for his song “Nine Ball.” I’m terrible at pool and side note: basically anything related to a pool, like swimming. But this will be my worst swim in a triathlon. I’ll get better! Speaking of which, I have a duathlon coming up in and I’m excited and nervous about it. If only I was as cool as Matthew McConaughey, I’d be fine. Oh yeah, he’s in this Zach Bryan music video. Check out the video then scroll down for more info…

The Location. The video was shot at Sagebrush in Austin, Texas. It’s a country music honky tonk (I wonder if they serve Austin-based soda company Poppi there?) and you can also go there to play pool apparently. Oh gosh, just saying pool makes me gasp for air. I need to learn how to swim better, this is becoming a problem.

The Actors. Just L.I.V.I.N. the dream in this video is actor Matthew McConaughey. He stars alongside actor playing the role of son, Tye Sheridan (Tye’s IMDb page), and the bookie is actor Scott Shepherd (Scott’s IMDb page). Showing a character growing up in just a few scenes is so tricky, but they did it well in the video. The actors playing Matthew’s sons growing up are Jack Benson (son at age 7) and Maddux Spencer (son at age 14).

The Director. Captaining the ship for this project is video director Matthew Dillon Cohen (Instagram: @itsbongoboy). He worked with Zach before on the video for “Oklahoma Smokeshow,” which is a great video if you have time to check it out.

Are you a good pool player? Have you ever bet on it? Are you a good swimmer? Tell me how to do it in the comments below.

-Out of the Wilderness

The Lazy Gillette Ain’t My Dad’s Razor, Dad Commercial

I’m pretty late to the game writing about this commercial because it’s a few months old now. I still see it on TV or streaming so I thought it might be worth chiming in about it. Have you seen the Gillette commercial starring father/son TikTok duo Joe Mele and his dad Frank? Take a look then scroll down for more…

Kudos to the guys for their success! It’s very cool that they went from (probably) normal lives to becoming TikTok famous and scoring a brand commercial like this in just a few years. Who cares that this reaction video is very scripted and probably not the first time they watched their commercial. It’s a sponsorship so they have to do what they have to do, you know? But Gillette, a national brand with decades of experience and a host of professionals behind their ads, should never and I mean NEVER, let this dialogue line even make into the very first read through:

“It ain’t my dad’s razor, Dad.”

I know what you’er thinking… A line like that should go down in the most sacred texts of history, right? A bonafide winner. I can’t fathom how this made it to air on national TV. Do people just not care anymore? I’m starting to feel a little sick to my stomach.

They were playing off of the well-known sentence: “This is not your dad’s [fill in the blank].” You’ve probably heard Joe Biden use it a time or two recently when referring to the Republican Party…

So how did Gillette get it so wrong? Well, they used the wrong word. The son says “..my dad’s razor” when he should’ve stuck to the way the phrase is always used: “…your dad’s razor.” Problem solved. See how easy that was, Gillette? You can send the consultant fees for my hourly rate ($15,000/hr) to my Venmo… @BenWilder615.

-Out of the Wilderness

The Poppi Soda Commercial – The Music, and A New World Where Coke, Pepsi, and White Men Don’t Exist

I was watching the Grammy Awards last night and my ears perked up when a certain commercial aired. It was for a soda brand that claims it will make brands like Coca-Cola and Pepsi a relic of the past. Take a look then scroll down for more…

The Song. I immediately recognized the song because I wrote about it just a couple months ago, an 80s song I’m obsessed with. Click that link to find the name and artist but I’ll say this, the band is also the name of a beer brewed in Nashville, Tennessee. That’s the only hint I’m giving!

The Montage. I love the style of the commercial. Scrolling through a montage of clips from previous decades with things we remember from growing up or just hearing about it from older generations. It’s well put together, and the editing is great. Incorporating their product into the vintage clips was a good idea, too, even though the company is just a few years old. There are mostly positive comments on the YouTube video but one viewer pointed out that there are no white men in the commercial. I didn’t even notice but is anyone really surprised in 2024? Plus, Poppi is based in Austin, Texas and from what I’ve heard, Austin is a little weird.

Coke and Pepsi aren’t going away but this is an effective ad taking on giants in the industry. Especially as people start to care more about what they put in their body, a healthy version of a soda might cause you to sing Creed’s song when you see Poppi on the shelves, accepting it… with arms wide open.

-Out of the Wilderness