Ben Wilder

This IAMS Dog Food Commercial is a Bunch of Crap, but Not the Song

Crap. Literally. The commercial is about dog poo and I laugh every time I see it. Another piece of evidence that an affective ad doesn’t need to be complicated. The song in the commercial is called “Turandot, Act III: Nessun dorma!” and I don’t know this for sure but it sounds like the singer isContinue reading “This IAMS Dog Food Commercial is a Bunch of Crap, but Not the Song”

We’re Getting Closer to Summer

Sometimes I forget that there are areas of the country that still have snow on the ground. Meanwhile, I’m wondering when summer starts? In Florida, we’re reaching the 70s and 80s pretty regularly and now I’m turning my camper A/C on before lunch. I have empathy for people still dealing with snow. I mean, IContinue reading “We’re Getting Closer to Summer”

This Zocdoc Commercial is the Most Real

There are some commercials I wish I would never see again (looking at you Campbell’s!) and then there are ads that really hit the mark. They’re either funny, relatable, bizarre in a good way, or all of the above. A recent ad from Zocdoc is, dare I say, adorable. In fact, it specifically displays everythingContinue reading “This Zocdoc Commercial is the Most Real”

Florida’s Forgotten Coast – Design Stages of Graphic Art

I’ve been on a major kick of designing and lately I’ve focused on Florida’s Forgotten Coast. You know, the coast you forgot. One of the first designs I created was a coastal lighthouse scene. I am very happy with how it looks but it started with just a few shapes and an idea. Here’s aContinue reading “Florida’s Forgotten Coast – Design Stages of Graphic Art”

American Idol 2026 – First Reaction and Picking the Winner

It’s the first week in March and American Idol just narrowed down all the contestants to the top 30. Next up, they’ll go to Hawaii to complete the final round of eliminations before viewers get to vote for their favorites. I tell you all of that to set up what I’m about to say: BeforeContinue reading “American Idol 2026 – First Reaction and Picking the Winner”