Adidas Flops, Coors Light Roars in New Commercials

There are a couple of new commercials on TV you might have seen already. They’re both related to football, or fútbol, depending on how technical we’re going to be today. They also both star Patrick Mahomes, NFL Super Bowl winning quarterback for the Kansas City Chiefs.

Adidas makes an attempt to hype up the Women’s FIFA World Cup, which starts in late July of this year. They show a few athletes (Mahomes and Trevor Lawrence of the NFL, and some random basketball players) contemplating who the best football player of all time is. Suprise, it’s a trick question because the answer Adidas is looking for is… the US Women’s soccer team! Get it… football, fútbol? So clever, Adidas.

The commercial did little to convince me of the answer Adidas wanted me to arrive at, for two reasons. One, they spent 20 seconds showing football players and basketball players. Then the final few seconds showing just images of women on the US team. Actually, it reminds me a lot of these Buick commercials, which totally and ironically failed to uplift women. Two, they used images of the women’s soccer team! If you’re going to say these women are the best soccer players of all time, how about showing us clips of their outstanding abilities? A goal scored here, a huge defensivee stop there. The roar of the crowd, a slow motion celebration with cameras flashing! As it is now, I’m lost in my thoughts wondering who IS the actual best football player of all time… Brady, Marino, Sanders, White, Taylor, Payton? The list goes on and on but the commercial did nothing to keep soccer on my mind.

Coors Light gets around their prohibition on having NFL players endorse their bubbly beverage by using a big bear. What a difference a letter can make! From beer to bear, now Mahomes can appear alongside Coors Light while all of its fun benefits are on display. Of course, you wouldn’t want to be this close to a bear EVER, so don’t go trying this at Mahomes.

This is how clever commercials should look. While Adidas flops like an over dramatic soccer player, Coors Light roars with a win using humor, a non-scary looking bear, and all of it is simply endearing and funny. It’s not surprising that Adidas would try pitting the sexes against each other, even if it was a playful attempt. They’re a little confused as to who women and men are, anyway, as revealed in a Pride month promo

What do you think about these two commercials? Do you like one more than the other, as I clearly do? Chime in below!

-Out of the Wilderness

Chewy’s Funny Talking Pet Commercials

Ruh roh, Raggy! We have a few great commercials from Chewy in the last couple of months. Two feature a dog and one stars a cat, Mr. Marbles… who gets a sweet inheritance in someone’s last will and testament. I’m more of a dog guy myself but the cat commercial is my favorite. Check them out below and comment on which you like best…

“Favorite Child” is a yellow Labrador Retriever, Bailey, who’s clearly loved more than her smart brother and athletic sister. But Bailey is out there living life and overcoming her haters (ticks and fleas) daily.

How do you pronounce the word “vase”? Just two homies hanging at the crib talking about random stuff like best friends do in this ad from Chewy called “Best Friend.” The way I say it rhymes with face, but I’ve never been accused of being too fancy.

And meow we get to my favorite commercial. Mr. Marbles has this quiet confidence that earned him the trust and respect of whoever just died. The person’s will states that all of Mr. Marbles needs will be met thanks to Chewy’s auto-ship feature, and he also will inherit the summer beach house. Oh, this old thing? Probably has a valuable vase or two in it, too. 😉

I prefer these commercials over the Chewy ads showing two dogs standing by the window talking about the peanut butter box. I sincerely tried to laugh at those, but just couldn’t. Something about the accent and the script just didn’t do it for me. But if they come up with an ad starring an Australian Shepherd with their awesome down-under accents, I bet I’d love that one. Which is your favorite from these new commercials?

-Out of the Wilderness

Cloudland Canyon State Park in Pictures – Part 2

I posted a few days ago introducing my experience at Cloudland Canyon State Park in northern Georgia. It’s a beautiful park and one post just wasn’t enough to show all the photos so today is part 2 with… you guessed it, more photos! Check them out and if you can get a campsite here, make the reservation you indecisive ninny! 🙃

-Out of the Wilderness

That Is So You – The Buick Commercials

You’re reading my blog posts every day at 1pm central? That is so you. There’s a blog that fits your life because at the heart of every post is… interesting information? OK, I’m reaching here… and totally stealing lines from this Buick commercial. Watch it, then scroll down for more thoughts…

In fact, I DO post every day at 1pm central and I couldn’t pass up the opportunity to write about these Buick “So You” commercials. At first, they sort of just came and went and I didn’t think much of them. But now every time I see or hear them, I cringe. I think it’s the soccer guy and how he says, “That is SO you” that ticks me right off. It’s icky, as the kids say. The way each person in the made-up situations says “that’s so you” bugs the heck out of me. Not to mention, each scenario presents personality flaws of the drivers. The first driver is such a bad driver, he can’t even parallel park. The next guy can’t get anywhere without help from navigation, and his woman adores him for it. The last driver is not just late, she’s pulling up to the soccer game as the starting whistle is blown! Talk about blowing it. That soccer team has no chance of winning.

With that said, I do like the “head-up” display. Does that make me as lame as this commercial? Am I being too critical of the commercial script, or does the dialogue bother you, too?

You’re about to let me know your thoughts in the comments? That’s so you!

-Out of the Wilderness