GEICO horror ad – “It’s what you do” is a killer commercial

I recently posted about the GEICO commercial “Flag Football with Jerome Bettis.” While that commercial is funny, it’s actually a terrible comparison… getting help from GEICO is “having Jerome Bettis on your flag football team easy,” while Jerome Bettis commits at least 5 penalty-worthy actions in one play.

Check out that post here.

But GEICO is known for having pretty hilarious commercials, so I thought I should point out one that’s airing again in 2019. From what I could find, it was originally produced in 2015 and features a horror movie-like scene.

The tagline: “If you’re in a horror movie, you make poor decisions. It’s what you do.” It goes on to say if you want to save money on car insurance, switching to GEICO is “what you do.”

This spot is great because 1) it’s funny, 2) good acting and 3) it plays off of the stereotypes we all know from scary movies. The black person dies first. Someone goes off alone to do something… then dies. Everything happens at night. There’s usually one lone survivor. On and on the cliche’s go. If you want to see more of these stereotypes, just watch Scream 1, Scream 2, or Scream 3. Or Scary Movie, I suppose.

The comparison of ‘this is what you do if you’re in a horror movie’ to ‘this is what you do if you want to save money on car insurance’ is easy to understand, and while the Jerome Bettis commercial misses the mark because it’s a inaccurate illustration, this horror ad hits it right on the head. Or should I say, slashes it?

-Out of the Wilderness

GEICO and Jerome Bettis fumble on new TV spot

If you haven’t seen it yet, Geico has a TV spot featuring Jerome Bettis, NFL Hall of Fame running back.

I typically love GEICO commercials for their odd and usually hilarious deliveries. However, I can’t get on board with the bus on this one. You’re going to think I’m taking this commercial entirely too seriously, and you’re right. What can I say, I take everything too seriously, like what happened on the softball field a few weeks ago and perhaps this is embarrassing, watching the Bachelor. But upon further review, I counted 5 illegal moves from the ball carrier plus his flag is clearly tied on, which is yet another penalty, that makes 6.

I can’t help but think the folks that created the commercial haven’t ever played flag football, or just didn’t study up on the rules of the game. To be quite honest, I’d absolutely love for Jerome Bettis to be on the team I was playing AGAINST. He’s big, probably not very fast, and if he kept committing these kinds of penalties, he’d be benched or ejected from the game.

GEICO says getting insurance help is “having Jerome Bettis on your flag football team easy” when in reality if he were committing all these penalties, having him on your team wouldn’t be easy at all.

How’s that for overanalyzing a TV commercial? Maybe I’m still bitter my college flag football team never beat P-Funk. Still waiting on that rematch!

-Out of the Wilderness


Yes, it’s true. I have plantar fasciitis… again.

pfDeep breath. Sigh. Long sigh. I hope you’re sitting down like I am. The PF monster is back, and unlike the other PF, this is a “judgement full zone”! I’m hating on this diagnosis right now. Totally judging it.

It was a couple years ago when I first resolved my issue with plantar fasciitis. It required a doctors visit, custom orthotics, new shoes, and time. Actually, back then I thought whatever pain I was having in my heel (didn’t know it was PF at the time) would be with me for life. That was, until it got a name and then ultimately, a solution.

The doc said I had a couple choices… 1. the custom shaped insole, or 2. a steroid shot in the heel. I didn’t foresee the steroid shot being a good long term fix, so I went with choice #1. It worked!

But in the last couple weeks the pain came back. I’m sure it’s my own doing; I love being barefoot or wearing flip flops. And my arch is just too high for that, I guess. The thing is, I have the Turkey Bowl flag football tournament in about a month so getting my right foot back to 100% is a must.

I’m now on a mission to make things right. I recently picked up cushioned arch supports from Target. I’m swapping them in and out of whatever shoes I’m wearing at the time. I’m icing my foot (twice today). I have 1 more day of adult league sports, which will definitely be working against any progress. I’ll take it easy during my last soccer game, though.

I absolutely cannot have this PF be an issue for this year’s Thanksgiving holiday Turkey Bowl. I’ve played in the one day tournament for quite a few years, and it was 3 or 4 years ago that I tried playing with PF. I was ok the first game or two. But after that, I was hobbling around like the hunchback of Notre Dame. It was so painful.

I’ll post updates as tournament day approaches, until then feel free to leave comments with any home remedies that you’ve tried!

-Out of the Wilderness

Alive and I Know It

What do you get when you cross feeling deflated with yellow police tape? It’s one of those moments that will be remembered for a long time. I was driving home late one evening after losing a flag football playoff game. I had mixed emotions because on the one hand, the team I play for is good. On the other hand, our season was over. Constantly reviewing what we could have done different, what I could have done better, how we could have won the game, the usually calm 30 minute drive home was suddenly interrupted by flashing lights and one lane traffic. By the amount of commotion, I knew something was different. It wasn’t a fender bender or a speeding ticket. As I inched toward the scene, I was clued in a bit more by the yellow tape. I couldn’t make out all of what was printed on it, but I clearly saw “crime scene.”

There was a large area cordoned off including 3 lanes and in one of them, illuminated by the nearby streetlight, a covered body lay motionless. No one near it at the moment. Authorities reconstructing events. Emergency staff coming up with a plan. A 33-year old passer-by realizing the value of just being alive. I caught the news the next morning and found out the guy was 25 years old. Somewhere there’s a family that will be in mourning. There’s a parent who won’t believe it. And actually, there’s a driver responsible that fled the scene. A selfish move after an event that will haunt them.

It’s moments like this that I won’t soon forget. On the one hand, I was just an outsider looking in on an event I was not involved in. But on the other hand, I have a better appreciation of a gracious attitude, a more realistic perspective on life, the mystery of death, and the insignificance of losing a flag football game.