**UPDATE: Peloton’s latest high-cringe commercial features more irritating phrases, check it out!**
Peloton is back with a brand new commercial for literally everyone. After all, the ad is called “Peloton. Anyone. Anywhere.” Gone are the days where Peloton is just a bike in your bedroom. Now it’s a bike, an app, a coach, a partner… in your home, in the yard, on the court, by the pool, wherever. Take a look at the commercial then scroll down for more info…
The Music. Playing along this minute-long ad is “KILL DEM” by Jamie xx. Here’s the full track.
The Twerking. Viewers were quick to point out the confusing inclusion of a woman twerking on an outdoor basketball court. Random? Yes. But it might fit in the “cardio” category of their app. Just giving them the benefit of the doubt.
Dancing (in whatever form it happens) is a great workout. It’s too bad this particular clip with the twerking woman rates pretty high on the cringe scale.
Pet Peeves. Peloton ads are usually guilty of getting on my last nerve with their buzzy phrases. I wrote about it here and a great example is in the ad below.
Peloton has definitely carved out a spot for themselves in the home workout space. Do you think the ads we looked at today tip people in the direction of buying in to the Peloton world? Or would people at home rather see this buff stud do more workout videos?
See you all tomorrow.
-Out of the Wilderness
